In today’s cluttered communications climate, flat mail doesn’t get read and, more often, doesn’t even get opened.
Dimensional mail works on several levels. It arrives as a package and, more importantly, it comes with an intriguing message and an item of perceived value. It is hardly ever discarded without the message being seen and understood. It also has great pass-along value, since most recipients are eager to share the message with other co-workers and colleagues.